Hey there, I'm Alice.
I’m passionate about helping people rediscover the wardrobe hidden gems they already own, and tracking down ethical and sustainable options to fill the gaps.
Yes, you can be stylish AND sustainable!
Ethical fashion doesn’t have to mean beige, boxy and bland. If I can live my boldest ‘maximalist’ life, in rainbow hues with embellishments galore, then you can too! Let me do the hard work for you, and match you up to the ethical and sustainable brands of your dreams (and always within your price range, too).
I used to be a fast fashion addict, spending £100s every month on clothes I didn't love.
Sound familiar? Big High Street corporations and fashion discounters thrive off making us feel like we are ‘lacking’. The result is we end up with bulging wardrobes of mediocre clothes, but still feel we have absolutely nothing to wear.
There is an alternative to this. Let me show you.
Lately from the blog
Bland fashion? We don't know her. For many people, one of the biggest barriers to shopping with more ethical clothing brands is the (understandable) misconception that sustainable equals beige boringness. It's my personal mission to prove to you this isn't the case. In this post I've summarised the brands that I personally love for creating 'maximalist' bold and bright[...]
I am definitely guilty of not supporting more British, black-owned brands. Like many people, the Black Lives Matter Movement has rightly caused me to stop and think about the brands I shop with and follow on social media. You've probably seen that fast fashion brands both in the UK and the US have been called out on social media for their 'performative activism': allegedly[...]
We all love wearing sportswear (both in and out the gym), and there are few activewear brands out there right now with a cult status like Gymshark. I'll admit, I myself have been tempted - the company's influencer marketing campaign is second to none. But I had to wonder: how ethical is Gymshark? A quick look on the company's website reveals nothing about the company's co[...]
