Hey there, I'm Alice.
I’m passionate about helping people rediscover the wardrobe hidden gems they already own, and tracking down ethical and sustainable options to fill the gaps.
Yes, you can be stylish AND sustainable!
Ethical fashion doesn’t have to mean beige, boxy and bland. If I can live my boldest ‘maximalist’ life, in rainbow hues with embellishments galore, then you can too! Let me do the hard work for you, and match you up to the ethical and sustainable brands of your dreams (and always within your price range, too).
I used to be a fast fashion addict, spending £100s every month on clothes I didn't love.
Sound familiar? Big High Street corporations and fashion discounters thrive off making us feel like we are ‘lacking’. The result is we end up with bulging wardrobes of mediocre clothes, but still feel we have absolutely nothing to wear.
There is an alternative to this. Let me show you.
Lately from the blog
The number of ethical brands on the market has skyrocketed over the past few years, but it's womenswear companies that tend to take the spotlight. So what about conscious menswear - where's the best place to shop for mens clothes that are stylish AND sustainable? As a quick disclaimer: there's an ever-growing number of ethical fashion brands created to be unisex or gen[...]
We all want to make more people and planet-friendly fashion choices but ethical fashion can be so boring, right? I used to feel like this too, and my misconceptions about the style credentials of ethical fashion stopped me from embracing a more conscious wardrobe for years. Yes, there's plenty of 'safe' ethical brands out there, but even if you're a real style lover there[...]
Secondhand clothing is a big deal right now. In fact, it's only going to get bigger: US resale platform Thred Up predicts resale will be 1.5 times bigger than fast fashion by 2028. If 2020 was the year of Depop, then 2021 is the year of exciting new platforms for us to sell, swap, and rent our clothes. I've always been envious of US thrift stores, but the UK is provin[...]
