
Hey there, I'm Alice.
I’m passionate about helping people rediscover the wardrobe hidden gems they already own, and tracking down ethical and sustainable options to fill the gaps.

Yes, you can be stylish AND sustainable!
Ethical fashion doesn’t have to mean beige, boxy and bland. If I can live my boldest ‘maximalist’ life, in rainbow hues with embellishments galore, then you can too! Let me do the hard work for you, and match you up to the ethical and sustainable brands of your dreams (and always within your price range, too).

I used to be a fast fashion addict, spending £100s every month on clothes I didn't love.
Sound familiar? Big High Street corporations and fashion discounters thrive off making us feel like we are ‘lacking’. The result is we end up with bulging wardrobes of mediocre clothes, but still feel we have absolutely nothing to wear.
There is an alternative to this. Let me show you.
Lately from the blog
Nothing is more frustrating than looking at your bulging drawers and wardrobes, yet still having nothing to wear. The fact we’re in lockdown again, coupled with January’s general ‘new year, new me’ vibes, means you might be feeling a strong urge to clear out your closets, and totally invigorate your wardrobe. Great! As a wardrobe consultant I’m all a[...]
Hi, friends! This might be my second blog post in a week (!), but it's been a hot minute since I actually shared any content featuring my own actual outfits. It's funny how this little corner of the internet of mine has evolved: from a place to share the outfits I was most proud of back in 2014-2018, to an actual business as a personal stylist and wardrobe consultant wher[...]
Hi, friends! I hope you’ve had a good festive season (well, as good as 2020 could allow!) and that you’re finding some joy in these crazy times. Speaking of crazy times, we’re entering the Boxing Day- January sales period. It’ll definitely hit different this year with no physical shopping happening in the UK anytime soon, but chances are you’ve faced a barrag[...]