Online personal shopping | Styled by Alice

Are you looking for clothes that match your style AND ethics?

I’m here to do the hard work for you, and source the best ethical brands (within your budget!) that you’ll love.

If you're here, your probably looking for sustainable fashion choices, but you're not sure where to start.

You’re fed up having your style dictated to you by High Street brands. Your struggling to find somewhere to shop that really resonates with you. You’re over having a wardrobe full of clothes but nothing to wear.

With the recent Boohoo scandal, brands refusing to pay garment workers during the Covid-19 crisis, and the misleading PR being being pedalled out by High Street brands, it’s hard to know where to find a truly ethical brand, right? But I promise that there are companies out there looking to do the right thing.

Curated by Alice was designed to connect you to them.

I used to be a fast fashion addict, spending £100s every month on clothes I didn't love.

For the longest time, I held off from embracing ethical fashion because I was convinced I wouldn’t find any brands that represented my unique style.

But I got tired of buying clothes on the High Street that just weren’t right.

I felt like I was throwing money away on quick fixes, without ever really having anything to wear.

The more I learned about the conditions for garment workers, the more I realised the clothes I wore couldn’t be beautiful if people were suffering to make them.

I made it my mission to find brands that not only suited my ethics, but were seriously stylish too.

Now I want to share that knowledge with you.

Curated by Alice is a personal shopping experience with a difference: style and sustainability are valued equally, and it's as much about educating yourself as it is finding new clothes that you're going to love.

Curated by Alice FAQs

How do you decide if a brand is ethical?
Great question! For me to recommend a brand, they need to showcase who makes their clothes, under what conditions, and which fibres they use.

‘Ethical’ means different things to everyone, so I always link to a company’s values page for you to decide yourself if a brand is a good fit.

Ethical brands are really expensive, right?
They can be, yes, but there’s actually lots of brands available in the UK who aren’t much more expensive than some High Street shops. However, it’s important to remember the true cost of clothes: it’s impossible to purchase a dress for £40 that’s well-made and created by people in safe and happy working conditions. That aside, I do offer you the option to specify your budget, so I’ll match you up with the best brands for your price point.

Do you only recommend colourful clothing brands?
It’s no secret I’m in love with anything vibrant, but I know not everyone feels the same! This is a service for everyone, regardless of their style. Whether your look is minimal, colourful, boxy, feminine, funky, or classic, I have ethical fashion brand recommendations for you.

Do you offer recommendations for plus-sized shoppers?
Of course! Everyone should feel welcome to participate in ethical fashion. As it stands, conscious clothing for bigger sizes is more limited and often a little more expensive, but I’m constantly working to update my roster of brands to fit a variety of people.

Is this service only for people who wear women’s clothes?
I can definitely recommend men’s clothes too, and would be happy to help! Again, the offering for people who wear men’s clothes isn’t quite as vast as women’s, but I still have plenty of great ethical brands to suggest.

What if I don’t love my picks?
I’m confident that I will provide recommendations you’ll be inspired by. If for any reason that’s not the case, I’m available via email to chat through why the picks aren’t working for you, and to make alternative suggestions.

Can I re-use the service?
If you’re after more picks (whether that’s for a new season, sorting your work wardrobe, for a special occasion etc.) I offer an online shopping service that builds on the foundations built here. Additionally, for more in-depth help developing your style then a wardrobe consultation is perfect for you.

Here's what's included...

An overview on what type of garments suit you and why, with advice on colour and style
A guide on how to know if clothing is ethical
Information on the best ethical brands for you, and why you’ll love what they have to offer
At least 10 product picks from across these clothing companies that I know will enhance your wardrobe
Styling advice on how to wear them
Access to me via email for any follow-up questions or styling tips

What my clients have to say...

Although sustainable fashion has been on my mind for a while now, I've struggled to find the right brands that suit my personal style. I only really wear dresses and I'd describe my style as feminine boho. Working with Alice was seamless, from the consultation form that took into account my favourite current pieces, my likes and dislikes, and what I wanted to find out of the service, right through to the comprehensive document I was sent. Alice introduced me to four new brands I'd never heard of, including a stunning jewellery brand, and I've already ordered two pieces to add to my wardrobe. I love that I've been able to retain my personal style, without feeling guilty for investing in these stylish and sustainable brands.

Victoria

Curated by Alice client

Are you ready to meet you new favourite brands?

Right now I’m offering a brilliant 25% discount on the Curated by Alice service.

That means you can sign up for your own personalised ethical shopping picks for £60.

This offer is limited, so don’t miss out!