Curated by Alice is a personal shopping experience with a difference: style and sustainability are valued equally, and it's as much about educating yourself as it is finding new clothes that you're going to love.
How do you decide if a brand is ethical?
Great question! For me to recommend a brand, they need to showcase who makes their clothes, under what conditions, and which fibres they use.
‘Ethical’ means different things to everyone, so I always link to a company’s values page for you to decide yourself if a brand is a good fit.
Ethical brands are really expensive, right?
They can be, yes, but there’s actually lots of brands available in the UK who aren’t much more expensive than some High Street shops. However, it’s important to remember the true cost of clothes: it’s impossible to purchase a dress for £40 that’s well-made and created by people in safe and happy working conditions. That aside, I do offer you the option to specify your budget, so I’ll match you up with the best brands for your price point.
Do you only recommend colourful clothing brands?
It’s no secret I’m in love with anything vibrant, but I know not everyone feels the same! This is a service for everyone, regardless of their style. Whether your look is minimal, colourful, boxy, feminine, funky, or classic, I have ethical fashion brand recommendations for you.
Do you offer recommendations for plus-sized shoppers?
Of course! Everyone should feel welcome to participate in ethical fashion. As it stands, conscious clothing for bigger sizes is more limited and often a little more expensive, but I’m constantly working to update my roster of brands to fit a variety of people.
Is this service only for people who wear women’s clothes?
I can definitely recommend men’s clothes too, and would be happy to help! Again, the offering for people who wear men’s clothes isn’t quite as vast as women’s, but I still have plenty of great ethical brands to suggest.
What if I don’t love my picks?
I’m confident that I will provide recommendations you’ll be inspired by. If for any reason that’s not the case, I’m available via email to chat through why the picks aren’t working for you, and to make alternative suggestions.
Can I re-use the service?
If you’re after more picks (whether that’s for a new season, sorting your work wardrobe, for a special occasion etc.) I offer an online shopping service that builds on the foundations built here. Additionally, for more in-depth help developing your style then a wardrobe consultation is perfect for you.