ethical brands

Happy Fairtrade Fortnight! Running from 22 Feb - 7 March in 2021, this is a celebration of the people who grow our food, as well as the fibres used to make our clothes. As we see the climate crisis continue to affect the world with a snowballing effect, not to mention the global hardship caused by Covid 19, promoting Fairtrade goods are more important than ever. My first introduction to Fairtrade was in early secondary school, where a Fairtrade fair organised by seniors offered bananas, chocolate, and oth[...]

I am definitely guilty of not supporting more British, black-owned brands. Like many people, the Black Lives Matter Movement has rightly caused me to stop and think about the brands I shop with and follow on social media. You've probably seen that fast fashion brands both in the UK and the US have been called out on social media for their 'performative activism': allegedly showing solidarity with black lives whilst continuing to profit off marginalised people, and avoiding diversity in their boardrooms and im[...]

Wow, 2020 has been a rollercoaster, huh?! But if there's one positive to come out of this crazy year, it's that many of us are eager to make more sustainable style choices, and to shop from ethical fashion brands. Last year was a time of great discovery for me, and most of the new conscious clothing companies I found were through Instagram. If you're also setting out on your ethical style journey, then I highly recommend using the app as a force for good and swiftly unfollowing fast fashion brands and influe[...]