ethical brands

I am definitely guilty of not supporting more British, black-owned brands. Like many people, the Black Lives Matter Movement has rightly caused me to stop and think about the brands I shop with and follow on social media. You've probably seen that fast fashion brands both in the UK and the US have been called out on social media for their 'performative activism': allegedly showing solidarity with black lives whilst continuing to profit off marginalised people, and avoiding diversity in their boardrooms and im[...]

Wow, 2020 has been a rollercoaster, huh?! But if there's one positive to come out of this crazy year, it's that many of us are eager to make more sustainable style choices, and to shop from ethical fashion brands. Last year was a time of great discovery for me, and most of the new conscious clothing companies I found were through Instagram. If you're also setting out on your ethical style journey, then I highly recommend using the app as a force for good and swiftly unfollowing fast fashion brands and influe[...]

I love Pride season. I've been to some incredible Pride parties in my life, and I have the epic Manchester Pride festival scheduled for this year. What's more, rainbow fashion is totally my jam - what could be better than boogying in head-to-toe brights, covered in glitter? Unfortunately, our universal love of all things rainbow has led to brands taking advantage of Pride season and exploiting what's known as the 'pink pound'. Yes, all your favourite High Street shops will stock Pride-ready fashion, but wh[...]