ethical brands

Bland fashion? We don't know her. For many people, one of the biggest barriers to shopping with  more ethical clothing brands is the (understandable) misconception that sustainable equals beige boringness. It's my personal mission to prove to you this isn't the case. In this post I've summarised the brands that I personally love for creating 'maximalist' bold and bright outfits, without compromising ethics. From everyday basics in vibrant hues (hello, loungewear inspo!) to the most attention-grabbing pieces[...]

We all love wearing sportswear (both in and out the gym), and there are few activewear brands out there right now with a cult status like Gymshark. I'll admit, I myself have been tempted - the company's influencer marketing campaign is second to none. But I had to wonder: how ethical is Gymshark? A quick look on the company's website reveals nothing about the company's code of conduct or sustainability goals. Delving deeper into Gymshark's Good on You score is especially worrying, with a firm 'we avoid' scor[...]

The key to building a truly sustainable wardrobe is to find pieces you'll want to wear forever. You know, something in a timeless style, that's unique enough to always score you some serious compliments on your style. I've always loved styling outfits that have a nod to the pin=up style of the 1950s and 1960s, and I'm not the only one. Vintage reproduction and rockabilly-style brands are big business these days, with one of the most popular in the UK being Joanie Clothing. I've long loved Joanie, and I was[...]