We all love wearing sportswear (both in and out the gym), and there are few activewear brands out there right now with a cult status like Gymshark. I'll admit, I myself have been tempted - the company's influencer marketing campaign is second to none. But I had to wonder: how ethical is Gymshark? A quick look on the company's website reveals nothing about the company's co[...]
People always say to me: ‘I wish I could wear colour like you, Alice’, ‘I don’t suit colour’, or: ‘I never know how to wear colour’. I get it: wearing vibrant looks is daunting, and the risk of looking like a child's colouring book is real. But the truth is EVERYONE can wear bold, bright and beautiful outfits. All it takes is confidence, coupled with a bit o[...]
It will come as no surprise to you that I LOVE vintage fashion. Citrus colours, psychedelic prints, colour blocking, and funky silhouettes are what makes this style of dressing really appealing to me. And I'm not the only one. Instagram is my number one hub on vintage outfit inspiration (take that, Pinterest!) so I thought I'd round up the accounts I can't get enough of[...]
Finding the perfect garments for your personal style is one thing, but it's impossible to build the perfect wardrobe if you don't look after your clothes. Now you're an expert on washing and caring for your clothes, it's time to store them properly. No, not rammed into your already bursting wardrobe on men's XXL hangers, or balled up into drawers that won't close. This is[...]
For most of my adult life I've been terrified of clothes made from natural fibres and luxury garments. Anything that required more TLC than being chucked in the washing machine on a generic cycle was a no-no for me. Instead of learning how to care for special clothing, I'd opt for acrylic, polyester, and other manmade fibres instead. And once I inevitably spilled wine/ pas[...]
Wow, 2020 has been a rollercoaster, huh?! But if there's one positive to come out of this crazy year, it's that many of us are eager to make more sustainable style choices, and to shop from ethical fashion brands. Last year was a time of great discovery for me, and most of the new conscious clothing companies I found were through Instagram. If you're also setting out on y[...]
Ethical fashion feels like the theme of 2019. Everywhere you turn, there’s campaigns against fast fashion, brands promoting their allegedly ‘sustainable’ options, and influencers encouraging you to make better choices. But where should you start to become more ethical? Do you really need a new wardrobe? How much money should you be spending on clothes? And will anyt[...]