Scottish blogger Styled by Alice stands next to colourful wall of cashmere at Johnstons of Elgin visitor centre

Divas don’t do stains: how learning to wash my clothes the right way opened up my wardrobe

For most of my adult life I’ve been terrified of clothes made from natural fibres and luxury garments. Anything that required more TLC than being chucked in the washing machine on a generic cycle was a no-no for me. Instead of learning how to care for special clothing, I’d opt for acrylic, polyester, and other …

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Ethical brands Instagram 2020

Nine ethical fashion brands to follow on Instagram in 2020

Happy new year, everyone! If you’re reading this post then its very likely one of your resolutions is to make more sustainable style choices, and to shop from ethical fashion brands. Last year was a time of great discovery for me, and most of the new conscious clothing companies I found were through Instagram. Below …

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Scottish fashion blogger Styled by Alice shares easy ethical sustainable style tips wearing star jumper on orange background

Where to start on your ethical fashion journey: small changes you can make right now

Ethical fashion feels like the theme of 2019. Everywhere you turn, there’s campaigns against fast fashion, brands promoting their allegedly ‘sustainable’ options, and influencers encouraging you to make better choices. But where should you start to become more ethical? Do you really need a new wardrobe? How much money should you be spending on clothes? …

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Blogger Styled by Alice wears Ethical Christmas fashion tartan outfit outside The Dome, Edinburgh

Ethical festive looks on a budget: how to look good and do good affordably this Christmas

Brands such as Reformation,  AMUR, and Isabelle Fox offer some stunning, ethically crafted party looks, though their lofty price tags means most of us (including me!) struggle to justify their price.  Not to fear: it is possible to put together a show-stopping festive look, without compromising your fashion ethics. Here’s the easiest (and cheapest!) ways …

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Ethical fashion blogger Alice wears teal tencel top and cream and camel wrap skirt from sustainable brands

What’s the difference between ethical and sustainable fashion? A beginners’ guide to the terminology

‘Ethical’ and ‘sustainable’ are two major buzzwords in the fashion world right now, but what exactly do these terms mean? What makes organic cotton better than regular cotton, for example, and just because a garment is biodegradable, does this also mean it is ethical? There’s so much jargon slinging and greenwashing by brands, I totally …

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