Pride 2019: five planet-friendly, ethical fashion brands to support this rainbow season
I love Pride season. I’ve been to some incredible Pride parties in my life, and I have the epic Manchester Pride festival scheduled for this year. What’s more, rainbow fashion is totally my jam – what could be better than boogying in head-to-toe brights, covered in glitter?
Unfortunately, our universal love of all things rainbow has led to brands taking advantage of Pride season and exploiting what’s known as the ‘pink pound’. Yes, all your favourite High Street shops will stock Pride-ready fashion, but what is it made from and who made it?
I should take this opportunity to give credit where credit is due. Some brands are donating to LGBTQ+ charities with their Pride ranges, including Boohoo, H&M, Converse, and DKNY. But these collaborations have been well publicised. Instead, I wanted to focus on products with planet-friendly credentials for eco-conscious, pride-loving fashionistas.
Help Refugees @ ASOS
There’s no message more relevant to Pride than ‘Choose Love’, though this collection actually promotes another cause. This awesome Asos collaboration is between between ethical designer Katharine Hamnett (she designed the famous ‘choose life’ tee) and Help Refugees. All of the profits from this collection are being used to help and raise awareness for people caught up in the refugee crisis. All of the garments are crafted from organic cottonThe funky unisex range features a rainbow print tee that would look amazing oversized as a dress, or thrown over some cycle shorts. Personally, I love the comfy underwear set and tote bag – these are pieces I plan to keep rocking long after Pride season.
The Spark Company
This LGBT-focused brand is on a mission to spread equality and love through fashion without exploitation. All of Spark Company‘s ultra soft cotton tees are from a W.R.A.P Gold certified facility, which means no sweatshops and even solar-powered production. Spark also donates sanitary supplies (tampons, pads, liners) to shelters and drop-in centres for those who can’t afford to buy them, meaning this stylish Pride purchase helps homeless and refugee women at an especially tough time of the month. Now that’s an ethical fashion purchase I can get behind. Side note: Spark also design a fab range of feminist tees and sweatshirts too.
Who doesn’t love glitter?! Well, the planet sadly. Thankfully, EcoStardust is doing its bit to keep the Earth happy and us Pride-goers looking faaabulous! These cosmetic-grade, ultra soft glitters are made from plant cellulose, which means they are entirely biodegradable. If that’s not enough ethical credentials for you, EcoStardust also donate 10% of their profits to environmental charities. The glitter pots start at an affordable £1.50 and come in a variety of colours and sizes to create the Pride look of your dreams.
I am currently OBSESSED with this brand. Soi 55’s colourful totes are made from recycled plastic, and come in a palette perfect for Pride. These gorgeous, summery bags are handmade in Mexico, and the designs are as quirky as they are resourceful, plus as they’re waterproof they are perfect for the unpredictable British weather! Soi 55’s bags are a little more expensive than other items in this list, but these bags would be perfect for holidays and beach trips for decades to come.
The Mountain and Me
I’ve been on the hunt for great Pride-inspired jewellery from UK crafters, and I hit the jackpot when I stumbled upon The Mountain and Me and her adorable rainbow earrings on Etsy. These hand-painted studs are made from wood, so if you’re conscious about your plastic consumption they are perfect. I know I’ll be back to purchase from this brand again, as its quirky, geometric jewellery is right up my street. Even better, Etsy has pledged to offset carbon emissions for purchases on its site, making supporting small businesses like this even more ethical than ever.
Have I missed any ethical brands you’ll be rocking for Pride? Feel free to link them in the comments below!
Stay fabulous, people,