Why we should rethink fashion seasons in 2018

Why we should rethink fashion seasons in 2018

It’s February and it’s freezing. We might tell ourselves winter ends on the 31st December, but sadly we have at least two months of icy fingers to contend with into the new year.

Right now I want to live in cosy jumpers and my fluffy-hooded parka, but if you were to look in any fashion store this month you’d be affronted with floral fabric and lightweight jackets. I think it’s time we had a rethink of our fashion seasons, and saved the summer fashion for when it’s actually intended for – summer.

Blogger Twenty-Something City wears turban hat and faux fur coat in West End Edinburgh
Coat: New Look (old); Blouse: Joanie Clothing (it’s on sale yo!); Trousers: Dorothy Perkins; Boots: Shoe Zone; Earrings: Little Lies; Hat: eBay

So let’s start by getting our head around fashion seasons. In September we look ahead to spring/summer, and in February we focus on autumn/winter. Kind of makes sense, right? Well no actually, as we’re talking about next year. So the styles you see on a runway that you covet in February? You’ll be waiting until at least November until you can wear them.

But it doesn’t stop there. We also have Resort and Pre-Fall collections. Resort covers warm weather dressing… but retails in Winter. Yep, I’m confused too.

Blogger Twenty-Something City in Joanie Clothing blouse and green turban hat

We’re talking about high-end fashion here, and there is some logic to the timing of fashion seasons for people working in this industry. Magazine editors always work several months ahead, and this allows time to order samples to photograph. Meanwhile, department store buyers need to purchase their collections long in advance. For industry professionals, fashion has to work on the basis of permanently looking ahead.

My problem is not forward planning. My problem is that the fashion industry as it stands encourages us to always look for the next batch of trends coming our way. And when we’re bombarded by winter coats in September, no wonder we’re primed and ready to stock up our summer buys in February.

Blogger Twenty-Something City wearing green turban hat and Joanie Clothing star print blouse

Fast fashion is more prominent than ever before. You can log onto your favourite High Street store’s website and find new arrivals every day. There is always more items for us to covet, more items for us to buy.

My issue is that as soon as we’ve bought your cosy jumpers, it’s a matter of weeks before the High Street has us thinking about floaty tops and little dresses. How can anyone appreciate the items they spend their hard-earned money on when the industry has us always wanting more?

This year I’m trying to buy and wear clothes because I love them, not because I ‘should’ wear them. The outfit I’m wearing in these photos- with the thick faux fur and winter’s favourite star print- is a fashion no-no as we come into spring. You know what? I don’t care.

Blogger Twenty-Something City wears turban hat and faux fur coat in West End Edinburgh

I can’t wait for long summer days, spent in pretty dresses and little jackets. But while the weather remains this cold, I’m going to carry on wearing my winter wardrobe.

I know I’ll miss faux fur when it’s finally time to put into storage, so for now I’m going to enjoy it.

How are you tackling the trans-seasonal wardrobe dilemma? I’d love to read about it in the comments below.


    • twentysomethinglifeandstyle
      February 9, 2018 / 2:53 pm

      Aren’t they amazing?!

  1. imogenroseblogs
    February 9, 2018 / 7:27 pm

    I can relate to this post SO much Alice! It’s so weird seeing summer clothing in the shops now, it’s so bloody confusing! Like no, I don’t want to be buying bikinis now for a holiday I haven’t even planned yet! Haha. By the way you look absolutely INCREDIBLE in these photos! What a babe! xx Imogen


    • twentysomethinglifeandstyle
      February 12, 2018 / 1:12 pm

      Thanks so much Imogen! I’m glad I’m not the only one totally confused by all this summer nonsense haha! xx

    • twentysomethinglifeandstyle
      March 2, 2018 / 8:03 pm

      Thank you! xx

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